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Web 2.0 – a simple explanation

You can go online and find a long list of explanations of the term “Web 2.0″ – some are short, some are long, but few are simple. I’ll stick to a simple one – because we love simplicity! :)

Web 2.0 is basically bringing the Web to a level where we (humans) can better relate to it (the Web) and with each other. Human beings thrive in community, we love being part of a group, we yearn for a sense of belonging. Web 2.0 allows for that – it has thus been dubbed “Social Computing” – and thus the many terms with the word “Social” in them – Social Media, Social Software, Social Networking, Social Bookmarking, etc…

Web 2.0 is not a new thing, but it has only recently reached a level of maturity. For this reason we’re all hearing about it only now. You can find old blogs that were created in 2005 – but at that time no one caught on. Now people want blogs. I’ve had 2 clients tell me recently “I want a blog” – but they both admitted they didn’t know what a blog really was! That sounds ludicrous, but it illustrates the strength of the “hype” out there.

So we’ve established that Web 2.0 is this “new world” of the Web – it includes blogs, wikis, podcasts, and many other things. Suffice to say it’s the new wave of the Internet. It’s disrupting many industries, and maybe yours too. On our blog we have a post of a YouTube video by Brian Kardon of Forrester Research (click here to view it) – in the video Brian urges executives to embrace Social Networking (a cornerstone of Web 2.0) or at least try it, and to interact with blogs.

Recently we sat in a presentation by Red Ribbon Communications – a local PR agency, and it was stressed that blogs are a vital element of any PR campaign today.

Collaboration is also taking new meaning with Web 2.0. Have you heard of Wikipedia? I’m sure you have! It’s a free online encyclopedia – and it’s one that anyone can edit. It contains millions of articles, and is now available in many languages, and it grows constantly – by eager participants the world over. It became the world’s largest reference work in four years, surpassing even Encyclopedia Brittanica.

Web 2.0 is going to be around for a very long time, the best approach is to get involved, it might be worthwhile!

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Condense your CV to two pages, and attach a motivational letter to it – stating why and how you could be of value to our organisation. Send this via email to apply@jayz.co.za.

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This approach to expanding our company is inspired by Ricardo Semler’s story (from a company called Semco, based in Brazil) – read a bit about his latest book “The Seven-Day Weekend” at this link.

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Photo Slideshow of Minister Tasneem Essop’s visit to BWB

Last week I blogged about Minister Tasneem Essop’s visit to the Bandwidth Barn (see the orginal post here). We’ve received the photos and I’m very excited to share them with you all. I’m also glad to say that we appeared in the “Sake” section of Die Burger on Tues 18 Sep 2007.

Photography by John Haigh Photography – haighphoto@telkomsa.net

Executive Alert: Stop the Condemnation of Social Networking

Forrester Research provides research and consulting services to many of the world’s leading companies. Brian Kardon, the chief marketing officer, speaks here in his Cambridge, Mass office. He says it’s time for executives to get past the denial thing about social networking and grasp the “sea change” in communications. He says that denial is widespread and the condemnation he hears from executives about “all those blogs are a bunch of crap” is really off-base. He urges executives to immerse themselves in the new media by joining business networks, receiving RSS feeds and posting to blogs.

[youtube]http://www.youtube.com/watch?v=KDKl_yl7UbY[/youtube]

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