Web 2.0 designed for high growth

In at article titled “Survey of Inc. 500: Fastest growing companies adopt blogging, podcasting and other social media as business tools” it clearly shows a study of high growth companies who are adopting Web 2.0 technologies at an adoption rate more than twice that of the Fortune 500.

This is very interesting, and what I’ve been speaking to people about for months. This survey is really the sort of stats we’ve been needing…

“The social media most familiar to the Inc. 500 is social networking (MySpace, Facebook, etc.) with 42% of respondents claiming to be “very familiar with it.” Other results showed 38% “very familiar” with message/bulletin boards, 36% with blogging, 31% with online video, 30% with podcasting and 16% with wikis.”

“The responses are surprising and will likely shock even the most fervent believer in social media,” Ganim Barnes said. “They indicate that corporate familiarity and usage of social media is racing far ahead of what many have predicted.” Dr. Nora Ganim Barnes, director of the center and chancellor professor of marketing, who led the study with Eric Mattson, a blog researcher.

Read the complete article here: http://www.umassd.edu/communications/articles/showarticles.cfm?a_key=1177

Photo by Jon Gos