What is a Web Strategy?

When I speak to clients – existing or prospective – I need to explain to them what a Web Strategy is. It’s a methodology and a plan to reach the business or organization goals, from an online perspective. Everyone’s goal ultimately is success, but success means a lot of different things to a lot of different people. A figure like 2 million pageviews per month might be one person’s goal, while a fraction of that with some successful sales conversions might mean much more to someone else.

When we sit with our clients we try to understand what their industry is like. Who their competitors are. Who their market is. And then we ask questions. Many questions. Weird questions. And then we form a picture. And this picture essentially informs us what our plan should look like – our strategy. My words are over-simplifying a complex process, but that’s it in a nutshell.

A Web Strategy can include online, as well as offline, disciplines. Many things we do offline can help our online initiatives. Many seem to miss that. On the online side there are so many things to do – Social Networking tools and websites, Social Media, Blogging, the list is enormous. We thus try to act a a guide to our clients, showing them which handful-mix would probably work best for them.

For those of you reading this, you probably know what I mean. You probably have some experience or exposure to the vast expansiveness of the Global Village!

Photo by jurvetson