June 3, 2008
This is a video of a presentation done by the CEO and Founder of Twitter, Jack Dorsey. I’m totally a Twitter fan, because it does the Web 2.0-thing so well, it sparks the conversation. You can watch the conversation, join the conversation, or simply research conversation trends. What people are “saying” is more valuable than a billboard, don’t you think?!
June 3, 2008
What a booming industry! I just can’t stop being amazed. Internet advertising revenue is set to double from $25.5 billion in 2007 to $51.1 billion in 2012. This is according to IDC. Never heard of them? Who are they? Well they’re data people. I love data people. Stats people. Without stats how would we shape our businesses? According to themselves, at this link, this is who IDC is:
“IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.”
June 2, 2008
Whenever speaking to a new client – or even a prospective client – one can never tell if they will “get” Web 2.0 or not. Some people just don’t understand that the world – and marketing principles – have shifted and changed. When delivering Web 2.0 seminars I always start with the infamous YouTube video “Shift Happens” – and usually that gets people into a good frame of thinking.
Wikinomics focuses on mass collaboration and how it’s changing how people grow and expand their business and organizations. Google, Wikipedia, and other stories are mentioned in this 2006 publication. The Long Tail explains Chris Anderson’s famous phrase which explains how people on the tail – the small businesses, the home-businesses, etc can now compete on a global scale with the advent of Web 2.0 and social media, social networking, etc that comes with the “New Web” – and Chris explains how we should be using this to our advantage.