Where are your videos?

We spoke to a company today about doing Event Coverage for their workshops. They responded by saying that they have an internal video team. Good. Where do they publish their videos? On their website. Good? Not really.

Firstly, their website is completely built in Flash. Flash is yesterday. Ask Steve Jobs. Then, the videos on their website do not play. They have a video player, but clicking play does not seem to feed the video. That’s one of the many disadvantages of hosting your own videos. That’s yesterday too. Online video hosts such as YouTube are where videos should be. Online video hosting means no strain on your own servers, and you also have the advantage of reaching the huge YouTube community, as well as the opportunity for others to embed your videos into their websites. Viral possibilities. Powerful! CNN, The White House, and BMW would not have their own YouTube Channels unless they saw the value of the platform.

I can’t find this company on Facebook, nor on Twitter. Maybe they’re there, hidden? Their website doesn’t have links to these social networks either. Sad.

This company is doing stunning work, but they fail to see the value of Social Media.

We don’t need YouTube. We have our own website. We have our own web servers. CNN has their own news network. Yet they’re on YouTube. And on Twitter. And on Facebook. I think that’s worth considering.

What are you doing online? Are you ‘playing’ where your potential clients are ‘hanging out’ – or is your head still somewhat stuck in the sand? Is control still the highest priority for you? Even when it damages your brand?