I’m speaking at Social Media World Forum Africa

May 31, 2011

SMWFASocial Media World Forum Africa is a 2-day conference set to happen in Cape Town over the next 2 days – 1-2 June 2011. The event will be taking place at the Cape Town International Convention Centre and will consist of workshops and free exhibitions.

The events boasts speakers from the top companies in the world, including Google, Samsung, Cell C, Avis, Standard Bank, 24.com, Quirk, DSTV, Nike, Investec, Groupon, Memeburn, Woolworths, and many others. See the complete list of speakers here: http://www.socialmedia-forum.com/africa/conference/all-speakers.

This is a global event, with similar conference in Europe, Asia, and North America.

“SMWF is continuing to evolve with our aim to deliver an event which is second to none, ensuring our audience receives the maximum potential from attending our shows. New for 2011 we have introduced panel discussion formats, tweet up panels, on stage interviews, open ‘Q&A’ portions, audience sourcing debates and break-out group discussions allowing for you to explore in-depth the key social media platforms, and how they can enhance your marketing.”

I am one of the speakers, so I hope you will be attending the event. The complete agenda can be viewed at http://www.socialmedia-forum.com/africa/conference/agenda.

Leaders have to experience Social Media

May 16, 2011

Social Media is one of those things which cannot be understood until experienced. Business leaders have a responsibility to undertake this learning.

In an interesting article, it says:

The point is that I see this digital divide all the time: We all need to do a better job making sure digital competency is not something just for “digital specialists,” but that it’s a core competency of leadership.

Partly, it comes down to a fundamental misunderstanding of what digital fitness requires. For many leaders, particularly in the business world, I think there is a feeling that you can understand digital without actually being a part of it. That just isn’t true. Digital platforms are interactive by nature. To understand them, you have to use them. To “get” Twitter or Facebook, you can’t just read a white paper. You need to Tweet, you need to have a profile, and you need to engage with your friends, family and stakeholders online. I’m not saying you need to have 10,000 Twitter followers or have a “Verified Account,” but you need to understand why these tools matter.