Leaders have to experience Social Media

Social Media is one of those things which cannot be understood until experienced. Business leaders have a responsibility to undertake this learning.

In an interesting article, it says:

The point is that I see this digital divide all the time: We all need to do a better job making sure digital competency is not something just for “digital specialists,” but that it’s a core competency of leadership.

Partly, it comes down to a fundamental misunderstanding of what digital fitness requires. For many leaders, particularly in the business world, I think there is a feeling that you can understand digital without actually being a part of it. That just isn’t true. Digital platforms are interactive by nature. To understand them, you have to use them. To “get” Twitter or Facebook, you can’t just read a white paper. You need to Tweet, you need to have a profile, and you need to engage with your friends, family and stakeholders online. I’m not saying you need to have 10,000 Twitter followers or have a “Verified Account,” but you need to understand why these tools matter.