eBooks Worth Reading

Social Media

• eMarketing – the essential guide to online marketing – 2nd edition – by Rob Stokes and the minds of Quirk
• Social Media and Social Networking Starting Points – by Chris Brogran
• Fish Where The Fish Are: Mapping Social Media to the Buying Cycle – by Chris Brogran
• Social Media Marketing Industry Report – by Michael A Stelzner
• Case Study: The Grasshopper Re-Brand – by Grasshopper Group, LLC
• Social Media Time Management – by Amber Naslund
• An introduction to the power of “Web 2.0″ – by Trevor Cook and Lee Hopkins
• Social Media – an introductory guide for your business, organisation, or agency – by Gino Cosme
• The role of Social Networks in helping to alleviate loneliness and isolation for senior citizens – by ActiveAge
• Power to the people – Social Media Tracker Wave 3 – by Tom Smith
• What is Social Media – by Antony Mayfield
• Social Media & Social Outcasts – by Dave Platter
• The Facebook Page Marketing Guide – 2010 – by HubSpot
• How to present with Twitter (and other backchannels) – by Olivia Mitchell
• Dictionary of Social Media Terms – by GuestPulse.com
• The Art and Science of Social Media and Community Relations – by Brian Solis
• How to Use Facebook for Business – by HubSpot
• Facebook: the “social media” revolution – A study and analysis of the phenomenon – by Fabernovel Consulting
• 50 Things you always wanted to know about Facebook but were too afraid to ask – by Paul Green

Blogging

• Conversation by Design – David Armano
• The Art of Science of Blogger Relations – by Brian Solis
• Killer Flagship Content – by Chris Garret
• Six Figure Blogger Blueprint – by David Risley
• It’s a Big, Blog World out there – by Meryl K Evans
• Beginner’s Guide to Business Blogging – by Debbie Weil
• Women Bloggers: Changing their Worlds, Changing the World – by Elisa Camahort

Online Community Management

• The Art of Community – Building the New Age of Participation – by Jono Bacon
• Guide to Online Community Management (teaser) – by ReadWriteWeb
• Rise of the Participation Culture – by Steve Borsch
• Alterian Annual Survey 2009 – Are You Ready to Engage? – by Alterian
• Trust Economies – by Chris Brogan and Julien Smith
• Tribes Q & A – by Seth Godin and others
• The Emergence of the Relationship Economy – by Scott Allen, Jay T Deragon, Margeret G Orem, Carter F Smith
• Reach – by Jeff Utrecht
• unOfficial 2008 unConference eBook – by New Solutions

Marketing

• Marketing in 2010 – Social Media becomes operational – by Valeria Maltoni
• Personal Branding for the Business Professional – by Chris Brogan
• Inbound Marketing – by Brian Halligan and Dharmesh Shah
• Unleashing the Idea Virus – by Seth Godin
• Bring Your Brand to Life – by Thomas Clifford
• Knock Knock – by Seth Godin
• Teaching Sells – by Brian Clark
• 7 Rules of Viral Marketing with Twitter – by Charles Brown
• The 13 Pillars of Internet Marketing – by David Bain

PR

• PR 2.0 – by Shift Communications
• The State of PR, Marketing, and Communications: You are the Future – by Brian Solis
• Creating Brand Relationships with Social Media – by Gino Cosme

Finding Work

• Using the Social Web to Find Work – by Chris Brogan
• 100 Job Search Tips from FORTUNE 500 Recruiters – by EMC

Media

• Media Predictions 2010 – by Deloitte

Corporate

• Natural Search Trends of the FORTUNE 500 – by Nathan Safran
• Digital Marketing Now: Seven Strategies for Surviving the Downturn – by Geoffrey Ramsey

Education

• Education 2.0? Designing the web for teaching and learning – by the Technology Enhanced Learning phase of the Teaching and Learning Research Programme
• 7 Things You Should Know About Google Wave – by EDUCAUSE
• The E-reader pilot at Princeton – by The Trustees of Princeton University

Virtual Meetings / Web Conferencing

• The Vital Role of Web Conferencing in Small & Medium Enterprises – by Andy Nilssen and Alan Greenberg
• 9 Management Practices for Exceptional Webinars – by MarketingProfs

Remote Working

• The Top Ten Strategies For Managers Of Mobile Workers - by Terrence L Gargiulo
• Best Practices for Corporate Agility: Your Guide to Making Distributed Work “Work” – by James Ware and Charles Grantham
• Workshifting Benefits: The Bottom Line – by Kate Lister

Cloud Computing

• Cloud Computing – Latest Buzzword or a Glimpse of the Future? – by BNet, TechRepublic, and ZDNet
• Cloud Computing – What is its Potential Value for Your Company? – by BNet, TechRepublic, and ZDNet

Business

• What Matters Now – by Seth Godin and others
• Fixed to Flexible – by Todd Sattersten
• Talking Strategy – by Chip Heath and Dan Heath
• Web 2.0 Strategies and Lessons for Business Leaders – by Troy Angrignon with Nick Kellet, Gary Ralston, Ean Jackson, and Matthew Fessenden
• How Much Information? 2009 Report of American Consumers – by Roger E Bohn and James E Short