Reuters gets constrictive
March 13, 2010
News giant Reuters has released a Social Media Policy and has even made it available online – you can read it here. Reuters is instructing it’s journalists on how to manage Social Media interactions. There’s a part of me that has empathy for them. The Social Media landscape can be scary for corporations which have had dominance for many years. I understand that. That’s the reason that “Small is the new big” as the title of Seth Godin’s book suggests.
For the most part I think the policy is fine, but what I think is going to hurt Reuters in the long term is the seemingly tight-fisted stance and mindset that the powers that be have developed regarding Social Media. My concern is that which is in between the lines of their policy, not that which is on the lines of it. Things have changed, and embracing Social Media with more openness would be much more in their interest.
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