Our training is mostly non-technical, focused on the Eternal September crowd, the people who are new to Web 2.0 world of Social Media and Cloud Computing. Our mission is to help business people discover and understand the immense value and opportunities that can be found online. Web 2.0 can help expand marketing opportunities, decrease expenditure, boost productivity, and also enhance customer service. Companies on the Long Tail are the biggest beneficiaries of Web 2.0 technologies, but corporates worldwide have also made a lot of effort to take advantage of what the Web has to offer today. For everyone, it is expedient to become knowledgeable, then active, in this arena.
“Why should employers invest in training their staff when order books are shrinking and profits non-existent? Isn’t training one of the first costs which should be slashed? Isn’t it better to do that than making people redundant? Certainly. The evidence is: training is extremely cost-effective. Those employers that invest in their staffs, that invest in training during difficult economic times, experience and immediate increase in profits during those difficult times. Even more important: when those difficult times end as they always do, those employers who have invested in their staffs get a significant advantage over their rivals that doubles the advantage that they got during the difficult times, because their staffs are now in a position to take advantage of the economic upturn with the increased abilities and training capacities.” Dr Robert Cialdini, 2009