Media 2.0
Category: Introductory Webinars
Cost: R190 per person
Date: Monday, 26 July 2010
Time: 09:00 – 11:00 (2 hours)
Venue: Online
Presenter: Jamaaludeen Khan
Not sure what a webinar is? Click here.
Who should attend?
This webinar is aimed at people people involved in media – journalists, copywriters, editors, publishers, etc.
Overview
One of the industries most affected by Social Media is the Media industry – which is quite obvious. Print media, tv media, everyone has been affected in some or other way. The way average people are consuming media have changed. Mobile access, the iPad, and other devices pose new challenges for media broadcasters.
What you will learn:
- Understanding Web 2.0 and Social Media
- The different forms of Social Media
- Global impacts on traditional media
- Guidelines for journalists
- Case studies: How international media agencies are adopting Social Media
eBook Recommendations:
- Social Media and Social Networking Starting Points – by Chris Brogran
- An introduction to the power of “Web 2.0″ – by Trevor Cook and Lee Hopkins
- What is Social Media – by Antony Mayfield
- Media Predictions 2010 – by Deloitte
Book Recommendations:
- Small is the New Big – by Seth Godin
- Tribes – by Seth Godin
- Wikinomics – by Don Tapscott and Anthony D Williams
- The Long Tail – by Chris Anderson
- The World is Flat – by Thomas L Friedman
Website Recommendations:
- Social Networks Play a Major Part in How We Get News [STATS]
- The New York Times is hiring 12 techies and a social media whiz
- Reporting from the Internet and using social media [REUTERS]
- New BBC Director Mandates Journalists Use Social Media
- Ten things newsroom managers need to know about journalism now
- 2010 AP Stylebook – “the journalist’s bible”
This introductory webinar is covered in-depth in our full day Media 2.0 seminar. Click here for more details.
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