PR 2.0
Category: Introductory Webinars
Cost: R190 per person
Date: Tuesday, 27 July 2010
Time: 09:00 – 11:00 (2 hours)
Venue: Online
Presenter: Jamaaludeen Khan
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Who should attend?
This webinar is aimed at people people involved in PR, including freelancers and established agencies.
Overview
Public Relations has been significantly impacted by Social Media. There are now new tools and new channels to get messages to people. People are listening. Is your company stuck in ancient PR disciplines? Are you ignoring the PR 2.0, or WebPR as it is commonly called?
What you will learn:
- Understanding Web 2.0 and Social Media
- The different forms of Social Media
- Global impacts on the PR industry
- Guidelines for PR agencies and offices
- Case studies: PR 2.0 in the real world
eBook Recommendations:
- Social Media and Social Networking Starting Points – by Chris Brogran
- An introduction to the power of “Web 2.0″ – by Trevor Cook and Lee Hopkins
- What is Social Media – by Antony Mayfield
- PR 2.0 – by Shift Communications
- The State of PR, Marketing, and Communications: You are the Future – by Brian Solis
- Creating Brand Relationships with Social Media – by Gino Cosme
Book Recommendations:
- Small is the New Big – by Seth Godin
- Tribes – by Seth Godin
- Wikinomics – by Don Tapscott and Anthony D Williams
- The Long Tail – by Chris Anderson
- The World is Flat – by Thomas L Friedman
- PR 2.0 – by Deirdre Breakenridge
Website Recommendations:
- How PR Pros Are Using Social Media for Real Results
- Does Social Media Make PR Agencies Obsolete?
- Lawsuits & PR Nightmares: Why Employees Need Social Media Guidelines
- http://prblog.typepad.com/strategic_public_relation/2009/09/the-paradox-of-social-media.html
This introductory webinar is covered in-depth in our full day PR 2.0 seminar. Click here for more details.
Please read our client testimonials
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