Real Estate 2.0
Category: Introductory Webinars
Cost: R190 per person
Date: Tuesday, 3 August 2010
Time: 09:00 – 11:00 (2 hours)
Venue: Online
Presenter: Jamaaludeen Khan
Not sure what a webinar is? Click here.
Who should attend?
This webinar is aimed at people involved in real estate, including small and large agencies.
Overview
Social Media has made a huge impact on Real Estate Marketing. It’s now possible to view a home or property online without any traveling. Photos, sophisticated online video, and Google Maps Street View are some of the online tools which have impacted this industry. Mashable reports that: “Agents, brokers and realtors have found successes in lead generation, sales and brand building through use of mass audience social platforms, including Twitter, Facebook, YouTube, Flickr, Meetup, and LinkedIn, as well as real estate specific platforms, like Trulia, Zillow, WellcomeMat and Architizer.”
What you will learn:
- Understanding Web 2.0 and Social Media
- Facebook, Twitter, and YouTube – the magic 3!
- Other Social Media platforms
- Location-based Advertising
- Attracting buyers and sellers
- Positioning yourself as an industry expert online
- Connecting with other industry professionals, globally
- Developing an effective Social Media strategy
- Case studies
eBook Recommendations:
- Social Media and Social Networking Starting Points – by Chris Brogran
- An introduction to the power of “Web 2.0″ – by Trevor Cook and Lee Hopkins
- What is Social Media – by Antony Mayfield
- Marketing in 2010 – Social Media becomes operational – by Valeria Maltoni
- Personal Branding for the Business Professional – by Chris Brogan
- Inbound Marketing – by Brian Halligan and Dharmesh Shah
- Unleashing the Idea Virus – by Seth Godin
- Bring Your Brand to Life – by Thomas Clifford
Book Recommendations:
- Small is the New Big – by Seth Godin
- Tribes – by Seth Godin
- Meatball Sundae – by Seth Godin
- Wikinomics – by Don Tapscott and Anthony D Williams
- The Long Tail – by Chris Anderson
- The World is Flat – by Thomas L Friedman
Website Recommendations:
- How Real Estate Pros are Using Social Media for Real Results
- Google Gets Serious About Real Estate Search … In Australia
- http://mashable.com/2008/02/07/ziply/
This introductory webinar is covered in-depth in our full day Real Estate 2.0 seminar. Click here for more details.
Please read our client testimonials
Other training events you might be interested in:
